Frito-Lay wants a bite of Taco Bell's popular Doritos Locos Tacos.
The snack food giant plans to roll out its Doritos in a "Taco Bell" flavor as a limited-time product this spring, aiming to capitalize on the popularity of the Doritos-flavored tacos introduced by the fast-food chain last year.
Ann Mukherjee, chief marketing officer for Frito-Lay North America, said it will mark the first time Doritos are branded with the logo of a national restaurant chain.
Nacho Cheese Doritos Locos Tacos has been one of the biggest new menu items in recent times, with Taco Bell selling more than 300 million of the tacos with flavored shells since their introduction in March
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